by Sue Corrigan
It’s all about why!
I recently found a fantastic TED talk telling us that it’s all about the why, not the what or how. I found myself nodding along to so many of the points so thought I would pass the message on!
From personal experience I know how difficult it is to market something that you don’t fully believe in or feel excited about and I consider myself very lucky that my clients are so passionate about their products and services, it makes my job so much easier!