A wise man once said ‘make it pay’

That man was James Clark Senior, father to James (Jim) Clark, Racing Legend of the 1960’s.

I was listening to an old interview and Jim Clark recounted how his father had told him that he needed to make his ‘hobby’ pay or give it up. He made it pay.

What’s that got to do with marketing?

It got me thinking about the many sole-traders and small businesses I work with, and my own small business. So many of us set up because we have the skills and a passion for what we do – like Jim Clark!

It’s not always easy but it should be exciting – the biggest challenge is making it pay… So what will you be doing today to make your passion / hobby / business pay?